At the Fourth Annual Blackened Out Media, L.L.C. Retreat and Trust Fall Exercise Summit, Peter and I discussed the future of Ye Ole Blog. In February, this area of the world wide web will turn five, which means we need to figure out soon whether it is going to a public school or private school. Furthermore, the blog just started playing soccer and we finally got the damn thing potty trained.
Quite simply, we needed to figure out how to go forward surrounded by heightened responsibilities. A best practices if you will for a business that has never turned a profit. But one thing we think we have gained is your trust. We don't take ads and we don't have an agenda. We simply enjoy sharing our dining experiences with strangers on the internet. And that trust (if we have it, which is a big if) is perhaps the most important aspect of our interaction.
As you may know, as Hogs for the Cause has grown, my involvement with local chefs and restaurants has increased. Geographically, I live four doors down and around the corner from the chefs of two of my favorite restaurants. Through one event or introduction or another, I have gotten too chummy with the people we critique. While being unbiased and honest has never been a problem here, Peter and I are concerned about how the appearance of impropriety could erode the trust our readers have in our reviews. In light of these issues, we have reached a decision that once I finish out the 2012 Challenge (which will bleed into 2013), I will cease reviewing restaurants for Blackened Out.
Peter will take full over full responsibility for reviewing restaurants which has sort of been the heading regardless. Our goal is to release more "professional" reviews based on a minimum of two visits, rather than reactionary restaurant writing. Reviews will be published once a week on Thursday. Occasionally, one lengthy review may be replaced by a collection of Short Order Reviews. Peter will not take on a challenge in 2013 and instead narrow his energies solely on restaurant reviewing. Finally, we will continue to use our golf style ranking system.
In the past few years, my focus has shifted towards writing about restaurants and chefs, wine and spirits, and home cooking. These types of articles will continue two or three times a week. I have grand plans of reviving the interview series from two summers past, as well as other restaurant focused writing which isn't based around a review. We'll see what happens and we hope you will continue reading.